The Real Reason Why Your Followers Aren't Engaging With Your Posts
We've all been there and it hurts. You thought it was the most clever post and you couldn't wait to hit the "post" button to see all the likes it was going to get. You check five minutes later, nothing. You check an hour later, nothing. You check at the end of the day, one sympathy like from the person who always likes your posts. Why? Read below to find out why your social media followers are liking for loving your posts.
Just because you like the content, does not mean that your TARGET AUDIENCE will. Think about your personal social media, some people will like certain types of posts and others won't. On my personal social media, I post animal videos for my animal lover friends, thought provoking photos and articles for my intellectual friends, and posts about education for my fellow parent friends. I cater to many different audiences, but it doesn't matter because they are just friends and acquaintances. However, when you have a business objective that you are tying to achieve, it is extremely important that you know first, who your target audience is. Once you know that, then you have to do research to determine the type of content they will appreciate. Otherwise, you will not see likes or engagement, you will only hear crickets.
You aren't engaging your followers. I can't begin to tell you how important this is. I know, I know, it is super time consuming. I get it, but it has to be done if you want to use social media effectively because after all it's called SOCIAL for a reason. If you aren't liking, commenting or sharing your followers post, or in the case of Facebook replying to comments that followers make on your posts, you have a very slight chance of your content showing up in their news feed because you are not active.
If you are managing the social media for your business, I would recommend spending a good fifteen minutes a day commenting on your followers' posts. Try to be genuine! Ask them a question or offer a nice compliment that has at least three words. Instead of saying: "I love it." say "I love how you decorated the living room! Where did you get that lamp?" Comments with less than three words can be considered robots by the algorithms and will not count in you favor. Longer comments also get a conversation going. Your followers will start to remember you.
You aren't creating a call to action in your posts. People don't just always know what it is that you want them to do, you have to tell them. Your caption may say something like this: "Our new line of skincare just arrived." It really should say: "Our new line of skincare just arrived. Click on the link to see our introductory prices while supplies last!". See the difference? You are creating a sense of urgency that will prompt the reader to take action.
On post that are not of promotional nature, you should always look for ways to invite your followers to join the conversation of your posts. The more included they feel, the more the engagement as well as the potential reach of your posts to non-followers.
I hope the blog post was helpful to you. Leave a comment below to let us know.
If you are overwhelmed and stuck with juggling your social media account and can just not find the time or energy create a strategy and engage with your followers, we can help! We have several options available. Check out our services here.