How to Use Twitter to Grow Your Small Business
If Twitter seems complicated to you, just know that you are not alone. But don’t give up! Twitter is an incredible for business. The important thing is to get ahold of the basics first, once you have them down, then you can move on to more advanced techniques.
The basics is what this article is about, so keep on reading!
If you’re a beginner or need to refresh your Twitter game, then this article is for you. Are you ready?
Perfecto! Let’s begin.
Understanding “THE #Hashtag”
Hashtags are an essential digital marketing tool. But what are they and how to use them? On Twitter, hashtags are pathways for people to find your tweets. If you post anything of Twitter and you don’t use hashtags, then virtually no one will se your post. Only the people who follow you already will se your posts with no hashtags. So if you are starting a new account, then you are posting in vain.
This is what makes hashtags so powerful. Even if you have zero followers, you can still make your tweets visible to people everywhere.
The way this works is because hashtags are clickable and link your tweet with all other tweets that are using the same hashtags. In other words, it makes your tweet searchable. People are constantly checking up on their favorite hashtags to see what is going on in their communities.
You can seamlessly insert yourself into the communities that your target audience belongs to by using the most popular hashtags related to that niche.
All you have to do is add the # (hashtag/pound) symbol in front of any word or group of words. But wait! You shouldn’t just make up a random hashtag in your head, you need to do hashtag research to find out the ones that are already being used for your niche, as well as making sure that they are relevant to you.
How Many #Hastags Should Be Used and Where to Put Them?
The most common mistake that newbie Twitter users make is cramming a bunch of hashtags into a tweet. This looks spammy and could get you flagged by Twitter.
The optimal number of hashtags per tweet is about 3, anywhere between 2 and 5 will work as long as the hashtags are relevant and not random.
The best method for placing hashtags is withing the natural flow or your sentence structure on your tweet. For example – Best social media strategies for #digitalmarketing for small businesses.
Another way would be to put it at the end – Best social media strategies for small business #digitalmarketing.
Twitter only allows about 280 characters per tweet, therefore it is best to try to include your hashtags within the natural flow of the sentence to save space.
Discovering which hashtags are going to work for you, is a process. There is no single set of hashtags that will guarantee engagement and click-throughs.
The bulk of your social media marketing research time will be used to do hashtag research. You should find relevant hashtags that well knows accounts in your niche are using and experiment with them until you find the ones that work for you.
I’ll walk you through this process.
Open Twitter and click on the search bar located on the right side of your home feed. This is where you can search for anything across Twitter. Type in #YourNiche. If your niche is social media, then type in #socialmedia.
Click on the top tab in the results and study some of the hashtags you see there that people are using to tweet about beauty. Curate your own list of the most common ones and then search each of those with the same # method. After you repeat this process a few times, you should have a nice list of hashtags to alternate on your tweets. Don ‘t use the same exact hashtags on your tweets.
How Often Should I Tweet?
It is recommended that you tweet at least 3 times per day and no more than 30. The sweet spot is 10-15 tweets per day. However many times you tweet, just keep it consistent. Experiment and listen to feedback for your target audience.
Keep in mind that like, retweets, and comments do not count towards your number of tweets per day. Also, it is important to engage with other people’s tweets for visibility purposes, especially with those in your target audience.