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Facebook or Instagram for Your Small Business?

This question comes up a lot when talking to small business owners. Most of them want to know if they should be using Facebook and Instagram or if one of them is better than the other. Let’s face it, keeping up with social media is a very time-consuming activity, especially when you have a business to run, so they are hoping to get a definite answer so that they can ditch one of them. Not so fast! In this post we will discuss the benefits of each platform and whether you should choose one over the other.


Facebook for Business


You should know by now that a social media presence is important for just about any business. It is THE way to reach your potential customers and make more sales. Facebook was launched back in 2006 and spread like wildfire. Initially, the platform was purely social. Its purpose was to offer a way for friends and family to connect and be “social” online. It was a great way for people who were geographically distant, get closer to each other by being able to see what was going on in each other’s lives.

Facebook has now changed from its original purpose, to also become a powerful and highly effective way for business owners and entrepreneurs to reach and attract potential customers. It is, in other words, an effective marketing platform. With more than 200 billion members login in regularly, according to TheStreet in 2018, small business owners now have the opportunity to reach more customers than ever before.

Facebook ads make it possible to reach people who don’t currently follow your page. Even though the ads are paid, they could definitely pay off for your business. However, it is not absolutely necessary to invest in paid ads if you feel that it is not necessary for your company.

Another huge asset for Facebook is Groups. They are a great way for business owners and online entrepreneurs to network with like minded individuals or potential customers. If you aren’t taking advantage of networking groups in Facebook, we highly recommend it.



Instagram for Business


Instagram has been around for almost 10 years and is now owned by Facebook. It was also originally created as a photo sharing platform for friends and family to see what everyone else was doing. This platform was initially very popular for photographers and foodies, it has developed into a network to build relationships, business, personal branding and to create brand awareness.

Should you be using Instagram? YES! You can focus more on one or the other, however, you should definitely be using both Facebook and Instagram for your business. Instagram is a great place to discover people, create relationships through comments and direct messages. Perfect for finding inspiration and building a community.

Another advantage that Instagram has is that it is one of the best platforms for hashtags. You can do hashtag research and find the ones that would get your business in front of your target audience and learn what they are searching for.


Facebook or Instagram?


The answer is BOTH. Your future self will thank you for becoming active in both of these platforms.

If you are overwhelmed with social media or not sure where to start? Email us today for support. We can provide free consultation and an audit of your social media accounts to help you determine areas in which you can improve. Let’s discuss your business objectives!


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